Q: What is lead generation?
A: Lead generation is the process of attracting and converting potential customers into leads, who have expressed interest in your product or service and provided contact information to allow for follow-up communication and potential sales.

Clients are the lifeblood of any law firm. Without them, the practice cannot survive. To keep clients coming in, a steady stream of leads is necessary. However, law school does not teach lawyers how to run a business, and the complexities of lead generation can be challenging to understand.

Lead generation strategies are tactics used by businesses to identify and attract potential customers and convert them into qualified leads. Some common lead generation strategies include: