If you are a lawyer struggling to understand business concepts, you are not alone. While you were trained to practice law, a successful law firm is one that is run like a business. Therefore, law firms looking to attract legal clients should think like a CEO and make lead generation a part of their business strategy.
A lead is a potential client who has shown interest in your law firm. Leads are a part of a broader equation called a client journey, which can be divided into three phases: intake, active matter, and post-matter.
The intake phase begins when a lead first contacts the firm. A law firm needs an efficient client intake process in place to capture a lead's contact information, input it into their database, and track the lead's progress. Client intake software like Lawmatics can provide a bird's-eye view of each lead's status and ensure that no opportunities are missed.
This is where Pursuing comes in. At Pursuing we are a quality Legal Lead Generator service that is committed to finding your law firm clients. We take the leg work out of the process and connect you with clients that are ready to take action and receive justice.
The next phase, the active matter phase, begins when a lead becomes a client, and the firm represents them in court. The post-matter phase occurs when the matter has been resolved, and the client relationship is ongoing.
Lead generation is the process of attracting potential clients to your law firm and converting them into paying clients. Pursuing takes our extensive knowledge of finding the potential clients, interacting with them, and passing them on to you.
Pursuing is here and ready to put our knowledge and expertise to work for you. We look forward to connecting and developing a mutual relationship.